What is SEO and why it’s important?

What is SEO?

You’ve probably heard the term ‘Search Engine Optimisation’ and heard about how important it is, but never really known why or how it can benefit your site.

Search Engine Optimisation is made up of many different elements and knowing what they are and how they work is key to understanding why SEO is important. In short, SEO is a MUST for all businesses it makes your website more visible and that means more traffic and more opportunities for people to convert into customers.

It is valuable for brand awareness, building relationships with new prospects and positioning yourself as an authoritative and trustworthy expert in your field. Keep reading to find out what is SEO and why it’s important? 

The crucial elements of Search Engine Optimisation 

Years ago, keywords were the only SEO technique that mattered, but that doesn’t mean that they aren’t still crucial. So what is the difference between then and now? Keywords now need to be well-researched, carefully chosen and used within your content for them to be effective.

Content is a vital part of your SEO strategy! As it’s the vehicle you use to reach and engage audiences.

For example, if you owned a nursery and wanted to increase your visibility, you might publish a series of blogs about gardening. When a person wants to know more about gardening, they usually turn to the internet to find out more information. If you are ranking for a keyword they searched, your blog would come up, and you’d be able to build a relationship with that prospect by providing valuable information.

Content nowadays must be educational, but also interesting, relevant, engaging, and shareable. Content comes in a variety of forms, including:

– Web page content
– Videos
– Blogs
– Infographics
– Podcasts / Vlogs
– Whitepapers
– Social media posts
– local listing

Off-page SEO is external optimisation practices that happen away from your site rather than on it. The main technique used for off-page SEO is backlinking building since quality backlinks to your site from external sites tell search engines that your site is valuable and high quality.

Local SEO
Local SEO is becoming increasingly important as more and more people use mobile devices for search.

For example, if you owned a coffee shop, then local SEO would ensure that when people in your area went looking for the best restaurants in town, they’ll come across your site. Along with using local keywords, other local SEO best practices include claiming directory listings, creating location-specific pages for your site, and creating pages for your business on Google My Business, Google+, and Google Maps.

Paid advertising
This includes all adverts, from Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.

Do you need help increasing organic visits to your site? Find out more about our SEO service and contact our team to see how they can help.

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