What are the benefits of email marketing?

benefits of email marketing

What are the benefits of email marketing? How can it benefit your business? Keep reading and we will tell you everything you need to know. 

Here are our 7 tips on how to create an effective email marketing campaign! 

1. Design

The design of the email is key if it isn’t aesthetically pleasing to look at otherwise views are not going to be interested in reading the rest of the content in the email. 

2. Audience

Segmenting down your contact list is essential to ensuring that your customers are receiving an email that is relevant to there interests. 

3. Incentive

Think… why will customers want to open the email? What will they gain from this? Having a punchy subject line that reveals how it can benefit your customers’ is likely to increase your open rates. 

4. Timing

Testing the timing is key to discover the time that is best to send out your email, finding the time that the majority of your audience is most likely on there phone or computer. A way to gather an insight is by looking into your target audience analytics. 

5. Content

The content within the email should be based on your overall business objectives. For example, if you want to promote a product/service that you sell than focus the email around this, we always recommend using subtle selling techniques rather than hard sales.

6. Personalising 

Analytics show that personalising your email campaigns increase your open rates, as this makes your customers feel special and valued. People are likely to notice if they are receiving a bulk send email that has been sent to everyone. 

7. Add links 

It is important to direct your customers somewhere off the email, by redirecting them to your website it is likely to generate more interest. 

Email marketing can be beneficial for your business in more ways than one! 

Keeping your costs down

Email marketing is a cost-effective marketing technique that can be sent to 1000’s of people in a short amount of time. Compared to promoting your business in a magazine or a postal campaign, email marketing is a lot lower in cost and is likely to grab the attention of your customers much more! 

Your audience already trusts you

You already have the trust of your customers! Therefore your engagement rates will be higher because the recipients want to engage with your updates. 

(Please ensure that all of your customers have consented to receive marketing communications.)

Specific target audiences

With today’s advanced technology, it’s possible to send emails to subscribers who meet certain criteria. For example, if your company is running an offer in a certain area, emails can be sent to people within a 20-mile radius.

Drive revenue

One of the most important factors, DRIVE REVENUE! A study has been found that around £29bn of annual retail sales are generated through email marketing. (Read the study

This is a perfect opportunity to take advantage of impulse buying, as you can make it so easy for customers to purchase an item.

Quick and easy

For those of you who aren’t particularly tech-savvy, fear not!  

Some of the best email marketing campaigns only require a simple message to your customers. Email marketing doesn’t require a huge team or reams of technical knowledge to be successful. It is certainly possible to jazz up an email campaign with fancy templates, videos, images and logos, but the content of an email is the most important thing.

Sharing beyond subscriber list

By adding a share button, you will notice your brand gaining popularity as your ‘too good to miss’ offers are shared amongst contacts. Brands are constantly using this tactic, leading it to become an important mechanism of online selling.

Instant reach

Email marketing ensures that your messages are definitely reaching your customers. One of the beauties of email marketing is its ability to help your brand’s message be shared around the world in an instant.

Quick results

Did you know that it could take just minutes for a business to start seeing results from an email marketing campaign?

People hate missing out on a sale! That’s why playing on FOMO (fear of missing out) has proved to be a brilliant marketing ploy. For example, remind your customers that they are missing out on a sale or discount code.

Return On Investment

Email marketing campaigns have an undeniably strong return on investment. 

There are so many benefits of email marketing, this is something that I believe you should include in your marketing strategy. So…when do you want to start email marketing for your business? 

If you are in need of Email Marketing help, then you have come to the right place! Our team of technical experts are here to help you and your business. 

Need support with other services? Check out what we do. 

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