Targeting your audience can always be difficult, especially when you have a small marketing budget and are unsure which marketing tools to use. Follow our guide to help you utilise all cost-effective marketing tools!
Social media is free advertising for businesses and can offer huge exposure to a profile if used correctly. It’s the perfect way to promote the products/services your business offers, whilst interacting with your audience.
Encourage your customers to leave reviews on your profiles. When potential customers come across your profiles, they will see the reviews from other customers. Which often encourages others to make a purchase.
Join business or spotted groups on Facebook, this is a perfect way to target local customers whilst promoting your business.
Tip: Stay consistent with posting and ensure that the content you are posting varies.
Every business needs a website! Often people do a web search on a business before purchasing from it to make sure it is legitimate. If people are looking for products or services in your area, your website should be among the results, if not do not worry this is easily fixed with search engine optimisation (SEO).
So, what makes a website effective?
Your business information must be clear. People should be able to easily find your location, hours, and contact information. Your website should at least have basic information about your products or services. You might also have customer testimonials and a blog.
Try teaming up with other local businesses to promote each other’s businesses. For example, you might give your customers a coupon to the other business and vice versa.
If you have a company vehicle that you regularly drive around, consider branding it with your company logo and contact information.
If your business is located on a main street where a lot of pedestrians go, try putting a sign on the pavement outside your business, to encourage customers to come inside.
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